Senior Manager, Marketing

Reference Number: 16140006
Location: Boston, Massachusetts, US
Category: Medical / Health

Senior Manager, Marketing (focus is B2B)

South of Boston

Healthcare decision support company

 

Job Responsibilities

 

  • Develops and executes revenue acquisition/lead generation campaigns pursuant to overarching growth strategy in concert with Sales, measures results and optimizes same.
  • Maintains and grows robust, segmental contacts within Salesforce.com that serves as foundation for demand generation and sales pipeline activities.
  • Serves as power user/administrator of Salesforce.com, HubSpot and Hoovers.com.
  • Proactively develops and manages sales collateral, master PowerPoint slide library, sales toolkit resources, and specific client presentations.
  • Cooperates with Events Manager on success with and results of tradeshows, events and webinars.
  • Develops plans for fully exploiting Health Plan and other channels and executes same. 
  • Project-manages product marketing collaboration and production efforts.

 

Desired Skills and Experience

  • College degree required, preferably in Marketing or Communications.
  • 7-10 years of communications and marketing campaign experience, preferably in a healthcare or benefits environment.
  • Strong organizational, interpersonal, project management and written/verbal communication skills.
  • Ability to meet deadlines and maintain relentless attention to detail and accuracy while working independently or as part of a team.
  • Proven ability to handle high volume workload and multitasking projects.
  • Experience working with graphic designers and managing vendors a plus.
  • Capacity to adapt to a changing environment.
  • Demonstrated ability to manage several production schedules and numerous projects in different completion stages at the same time.
  • Desire to work in a fun, challenging, and rewarding office environment.
  • Occasional travel required to assist in prospect meetings and events.

Contact: 

Shelley Johnson, Director Healthcare Solutions

**Please submit resume prior to calling.** 
864-412-3353 direct

sjohnson@thenewellgroup.com